Patrick Mouratoglou launches M factor – his sportswear collection

Patrick Mouratoglou, the former coach of Serena Williams and currently working with Denmark’s Holger Rune (and also the co-founder of Tennis Majors), has launched his sportswear collection M. The launch took place on Thursday in Paris on the eve of Roland-Garros. The collection which will be distributed in France by Celio.

Consisting of around 20 items, this first line of men’s sportswear consists of items that every tennis player – amateur or professional – must have in their closet.

Products with careful technique and details, designed by “The Coach” and the collection, in addition to being available at the Mouratoglou Academy, located in the South of France – and in all Mouratoglou Tennis Centers around the world, the collection will now be accessible in 15 flagship stores of Celio in France as well as online at mouratogloushop.com.

Mini-dubs with @pmouratoglou and @benoitpaire, anyone? 🎾

All fun at the Mouratoglou x Celio apparel line launch event in Paris! pic.twitter.com/gGqNQGQNU8

— Bastien Fachan (@BastienFachan) May 25, 2023

The collection, both chic and sporty, includes a series of polo shirts with sober details, stretchable and breathable shorts, hoodies, jogging pants and even jackets. It also includes a cap, a bracelet and socks
accessories.

““The M factor (which is the brand name) is the belief that sport, hard work and will to surpass yourself again and again are the mandatory skill to get the best from everyone”” said Patrick Mouratoglou.

“It’s a chance for Celio to be able to offer a collection signed Patrick Mouratoglou. To mark the occasion, we will totally revamp our store in Ternes which will allow – right in the Roland-Garros – to immerse our customers in a 100% tennis universe,” said Sebastian Bismuth, Chairman of Celio.

Already visible on the professional circuit, the brand is already worn by all the Mouratoglou professional coaches, as well as by some players like Jeremy Chardy, the first brand ambassador. Benoit Paire, Marion Bartoli and Linda Fruhvirtova were also present at the launch.

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