Indian Wells Open and BNP Paribas extend sponsorship deal
BNP Paribas, an international bank based out of Paris, will continue to be the title sponsor of the Indian Wells Open through 2029
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The Indian Wells Open and BNP Paribas extended their sponsorship deal by five more years on Friday (March 14).
BNP Paribas, an international bank based out of Paris, France, has been the Indian Wells Open title sponsor since the year 2009, thus, the tournament being officially called the BNP Paribas Open.
Announcing the new deal, Jose Placido, BNP Paribas USA and CIB Americas CEO, likened the association of the tournament and bank to a healthy marriage.
“We are super excited to announce the fact that we are renewing our sponsorship with BNP Paribas Open for another five years,” Placido told the media at Indian Wells. “And the reason why is I think the collaboration between the folks that are here and the BNP Paribas has been a tremendous 17-year journey.
“We have been sponsoring this tournament for over 17 years, so it’s a long relationship, like a very good marriage. We have bumps every once in a while, but we reconcile very quickly and we are very happy to be here. The other thing I would say is that there has been a lot of firsts in the last 17 years, including record attendance. This has been a very popular and becoming more popular as a tournament. Becoming the players’ and many fans’ favorite in terms of coming here.”
Speaking on the occasion, Tommy Haas, who’s been at the helm of Tennis Paradise as the tournament director since 2016, expressed his excitement over the contract extension.
“Well, obviously super excited about the partnership, Jose, as I have been here, part of this great event now the past nine years,” Haas said. “It is the history that BNP has brought to this sport, as a player myself, seeing them through so many years, and obviously the importance that you guys have here in this event.
“It’s been 17 years, the last nine while I was here. So it’s super exciting to have an extra five years going forward. These partnerships are so important for the great sport of tennis in general, and yeah, super, super excited to make the announcement today. Look forward to many, many more years to come.”
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