ATP and Saudi’s PIF announce new partnership

The ATP have confirmed that the tour and some big events on the calendar will be presented in partnership with the Saudi Public Investment Fund

Rio (SPP/Panoramic)

Carrie Dunn

February 28, 2024

The ATP have announced a new partnership with the Saudi Public Investment Fund.

Their press statement explains that PIF will be the official naming partner of the ATP rankings, with the Year-End ATP World No 1, presented by PIF, awarded at the end-of-season Nitto ATP Finals.

PIF will also partner with the ATP Tour events in Indian Wells, Miami, Madrid, Beijing, and the Nitto ATP Finals in Turin as well as the Next Gen ATP Finals, which are already being hosted in Jeddah.

Massimo Calvelli, ATP CEO, said: “Our strategic partnership with PIF marks a major moment for tennis. It’s a shared commitment to propel the future of the sport. With PIF’s dedication to the next generation – fostering innovation and creating opportunities for all – the stage is set for a transformative new period of progress.”

Mohamed AlSayyad, Head of Corporate Brand at PIF, said: “As PIF expands its portfolio of innovative sponsorships, our commitment to ‘Invested in Better’ remains unwavering. Through our collaboration with ATP, PIF will be a catalyst for growth of the global tennis landscape, developing talent, fostering inclusivity and driving sustainable innovation. This strategic partnership aligns with our broader vision to enhance quality of life and drive transformation in sport both within Saudi and across the world.”